On-line Reputation Management

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Reputation Management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.

Specifically, reputation management aims on monitoring the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems.[9] Most of reputation management is focused on pushing down negative search results.[10] Under business circumstances, reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.[11]

8. "What is reputation management? - Definition from WhatIs.com ". WhatIs.com. Retrieved 2015-12-01.

9. Jump up^ Milo, Moryt (2013-05-17). "Great Businesses Lean Forward, Respond Fast". Silicon Valley Business Journal. Retrieved2013-

09-05.

10. Jump up^ Lieb, Rebecca (July 10, 2012). "How Your Content Strategy Is Critical For Reputation Management". MarketingLand.

Retrieved June 12, 2012.

11. Jump up^ "MT Masterclass - Reputation management". Management Today. May 1, 2007